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This website is, like many designer’s websites, a perpetual experiment. I’m building it from scratch, writing it line-by-line in HTML, CSS, and Javascript, and hosting it on Github pages with a custom domain name. I built a few components in React, too-- before I learned I can’t integrate it on a page already structured in HTML. Whoops!

But hey, that’s part of the the learning process. I’m trained in the arts, so aesthetic critical inquiry is my bread and butter. I’m a big believer that a craftsperson shouldn’t use shortcuts when it comes to their practice. I’ve harnessed internet platforms to host my artwork since I was a child, and eventually took up UI/UX design because I like to know both the how and why of what I do. I really care about websites: I believe in rigorous consideration of websites as a context with real social and political impact. Why follow a standard just because it’s the standard? What does it mean to present myself via someone else’s product?

So when I explored no-code portfolio builders like Webflow or Framer, I struggled with the reduced measure of control. Even though abstraction was reduced, I wasn’t satisfied. What was I missing by relying on a third party vendor? What if the GUI of no-code editors obfuscates something new and different a website could do?

That’s a lot of questions and no answers all in a row. I’m trying to answer these questions for myself by getting down to brass tacks and learning to code. I’m still new to this, and as I practice, I’m learning code organization, syntax, and accessibility; I’m becoming accustomed to the many new languages, frameworks, infrastructure and data structures that govern digital life. You might encounter a few inconsistencies: that will change. Stay tuned as beszi.world evolves.

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Betsy Ellison

I’m a product designer and painter presently located in Chicago. Currently, I work for FCB Chicago as a UX Architect — a role that combines UX research, design, and strategy on a brainy and brawny digital team.

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Statement

I learned to build websites via Tumblr and fan forums in eighth grade. Now I get to do it professionally. "Beszi" has been my online persona ever since.

I have a background in visual art, and my loyalty still lies with artists and small creative spaces. Typically, I lead with site architecture, front-end execution, and web accessibility, and consult on art direction, creative strategy, and brand identity.

This site was coded by hand, from scratch. Fonts used are Roobert and Apfel Grotezk. You can read more about that process here.

I’d love to meet you: you can email me at
me@beszi.world. Resume available upon request.

A rotating black and white grid
Experience Design
A rotating black and white grid
Visual Art
Statement
I learned to build websites via Tumblr and fan forums in eighth grade. Now I get to do it professionally. "Beszi" has been my online persona ever since.

I have a background in visual art, and my loyalty still lies with artists and small creative spaces. Typically, I lead with site architecture, front-end execution, and web accessibility, and consult on art direction, creative strategy, and brand identity.

This site was coded by hand, from scratch. Fonts used are Roobert and Apfel Grotezk. You can read more about that process here.

I’d love to meet you: you can email me at me@beszi.world. Resume available upon request.